Suhaib Kamal Syed

Featured
Marketing and Communications Manager
USD $5600 / month
February 16, 1989

About Candidate

I am a Marketing Manager who Assisted in the designing organization’s hierarchy for ongoing evolution whilst empowering change with strategic communication design.

Brings close to 7 years of experience in helping organizations revamp their processes and cultural change to improve customer outcomes. Comfortable in upskilling resources to acquire new skills and learnings. Workshop design for soft skill upskilling.

Conducting expert reviews to identify opportunities for optimization for the brand and introducing precise, actionable analysis with strategic options. Formulating enhanced procedures with targeted communication strategies.

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Location

Education

M

MBA in International Hospitality Management (Major in PR & Marketing)

2013-2014
Les Roches International School of Hotel Management, Crans Montona Switzerland

Grade: DistinctionGrade: Distinction Activities and societies: Graduation Committee, Event Organizer, Student Council AssociationActivities and societies: Graduation Committee, Event Organizer, Student Council Association Master in Business Administration in Hospitality Management with a minor specialization in Marketing. The following units were taught: Management Across Cultures, Leadership and Development, Strategic Hospitality Marketing, Sustainability, Trends in Tourism and Hospitality, Data Analysis and Decision Making, Strategic Operational Management, Hospitality Financial Management and Budgeting, Business Economics, Strategic Management, Revenue and Pricing Management, Tourism Destination and Event Planning, Six Sigma and a Comparative Overview of Quality System, Consumer Behavior, Brand Marketing, and E-Marketing.

B

BBA in International Hotel Management (Major in Events)

2009-2012
Southern Cross University, Sydney, Australia

Grade: DistinctionGrade: Distinction Activities and societies: Southern Cross University Mentor, Southern Cross University Student Representative, Southern Cross University THSS Event Management Specialist, I heart Uni Association Member, Former captain of SCU THSS Cricket Team. Activities and societies: Southern Cross University Mentor, Southern Cross University Student Representative, Southern Cross University THSS Event Management Specialist, I heart Uni Association Member, Former captain of SCU THSS Cricket Team.…see more Bachelor of Business in Hotel Management with a major in Marketing. The following units were taught: Personal Communications, Food, Beverage Operations, Rooms Division Operations, Industry Placement Intern, Introduction to Tourism and Hospitality Management, Introduction to Tourism and Hospitality Marketing, Human Resource Management in the Tourism and Hospitality Industry, Environmental Management for the Hotel Industry, Hospitality Services Management, Tourism, and Hospitality Research and Analysis, Financial Analysis for Tourism and Hospitality, Tourism Theories and Practice, Tourism and Hospitality Sales and Promotion, Law and Business Ethics for Tourism and Hospitality, Hospitality and Tourism Financial Management, Conventions, Meetings & Exhibition Management, Strategic Management for Tourism and Hospitality Enterprises, Contemporary Workplace Relation Issues for Tourism and Hospitality, Facility & Risk Management for Hospitality Operations and Event Management.

Work & Experience

M

Marketing and Communications Consultant, Doha, Qatar

1st May 2022 - Present
QALCO

•Developing, executing, and governing marketing communications concepts and programs for engaging various stakeholders as per the business strategy and working closely with business representatives, marketing, and sales for ensuring content alignment and feasibility of the concepts and programs at business level. •Responsible for developing, implementing, measuring, and improving communication plans for supporting sales initiatives for achieving business line objectives and ensuring the development of cross-functional marketing initiatives. •Developing, coordinating and implementing the annual marketing communications editorial calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging and brand equity. •Creating and maintaining the communications materials for ensuring that messages are integrated into the Motion segments messaging creating materials can be included, but are not limited to internal articles, success stories, case studies, press releases, customer presentations, scripts, podcasts, market collateral, etc. •Ensuring sound communication across multiple and appropriate trade media in line with the overall communication strategy for extending brand visibility. •Researching, identifying, and selecting external marketing communications service providers and defining quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues. •Developing global promotional activities using events, fairs, online campaigns, print media, and other communications vehicles for promoting products, systems, and services throughout the whole life cycle.

S

Senior Marketing Manager

1st February 2022 - 30th April 2022
Live Chat World Wide (ChatPandas) Lahore, Pakistan

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door. • Deploy successful marketing campaigns and own their implementation from ideation to execution • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis. • Produce valuable and engaging content for our website and blog that attracts and converts our target groups. • Build strategic relationships and partner with key industry players, agencies, and vendors. • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. • Oversee and approve marketing material, from website banners to hard copy brochures and case studies. • Measure and report on the performance of marketing campaigns, gain insight and assess against goals. • Analyze consumer behavior and adjust email and advertising campaigns accordingly.

S

Senior Promotions and Communications Manager

1st September 2017 - 31st December 2021
Defence Raya Golf and Country Club Lahore, Pakistan

• Planned and executed a marketing strategy for the organization and new and existing products or services. • Oversaw the implementation of the marketing strategy. • Develop a brand strategy for the company. • Setting and administering an annual marketing budget for the department. • Creating and managing a calendar of events such as webinars, conferences, and thought leadership contributions. • Guide the day-to-day activities of the marketing team. • Continually reviewing changes to the market, consumer trends, and the activities of competitors and adjusting the marketing plan if necessary. • Provide tools and materials to enable the sales team to function effectively. • Managing and refining the organization’s social media presence. • Managing and measuring the company's marketing campaign costs. • Reporting on the effectiveness of marketing campaigns using pre-determined KPIs. • Utilizing data for marketing campaigns, and integrating the organization’s databases and external data. • Identified new business opportunities for the company. • Conducted market research studies. • Negotiated with media agencies and secured agreements on the production of promotional materials.

C

Corporate Marketing Manager

1st January 2017 - 30th August 2017
The Circle Club Faisalabad, Pakistan

• Prepared budgets and forecast ROI for every corporate division as well as a subsidiary. • Performed and analyze customer research, market research, existing market conditions plus competitor information. • Prepared profiles to focus on the customer or client demographics inclusive of who they are as well as how to touch them. • Monitored, revised, and reported on entire marketing activities along with results inclusive of ROI. • Prepared developed and maintained the subsidiary and corporate brand image of the company along with market awareness. • Prepared, developed as well as maintained corporate website having regular needs evaluation. • Monitored and managed entire corporate internal functionality. • Ensured to delivery of marketing activities within an established budget. • Prepared employee newsletter, “Accolades” every quarter and “did you know” every month. • Developed and maintain all project proposal covers, organization capabilities information as well as ACCO experience listings as needed for proposal presentations. • Maintained entire information as required for presentation for trade shows or career fair boards. • Support with coordination of marketing projects being outsourced to firms outside. • Updated on current marketing trends and concepts for the mechanical contracting industry. • Provided input to the entire ACCO management required for communications methods as well as activities. • Supported to develop and maintain firm’s Websites. • Interpreted and utilized online platforms like Facebook, Instagram Linked In, and Twitter as needed.

Skills

Branding
96%
Public Relations
96%
Communications
96%
ATL
96%
BTL
94%
Financial Reporting and Budget
96%
Corporate Presentations
95%
Crisis and Strategic Management
95%
Sales
95%
Digital Marketing
96%

Awards

M

Manager of the Year Award

2020
Defence Raya Golf and Country Club