‘YOLO’ Spending and the Travel Surge: How Brands Can Tap Into the Hospitality Goldmine

The hospitality sector is on the brink of a remarkable boom, poised to outperform the broader U.S. economy in 2024. With consumer spending on international travel and live entertainment rising by nearly 30% in 2023, this surge in “YOLO” (you only live once) spending represents a golden opportunity for emerging and legacy brands to carve out their niche in the thriving hospitality market.