Understanding Seasonal Trends in Groups & Events: How to Maximize Sales, Efficiency, and Experiences

Numerous industries exhibit distinct seasonal business trends. For instance, in retail, the Back-to-School period from August to September trails only the Holiday Season from late November to December in terms of sales volume. Black Friday, the Friday following Thanksgiving in the U.S., signals the unofficial start of the Holiday shopping season. This day is named Black Friday because the surge in retail activity often transitions stores’ financial health from the red into the black by generating profit.