STR Weekly Insights: 6 – 12 October 2024

Hurricane impacts, calendar shifts, and fall break in different parts of the country combined to produce a solid growth week for the U.S. hotel industry. Revenue per available room (RevPAR) for the period ending 12 October 2024 increased 3.8% year over year (YoY) with occupancy rising 1.4 percentage points (ppts) and average daily rate (ADR) increasing 1.6%. Hurricanes Helene and Milton left residents in the Carolinas, Georgia and Florida in need of housing. Recovery crews entering affected markets also contribute lodging demand.