STR Weekly Insights: 25-31 August 2024

In the week ending 31 August 2024, U.S. revenue per available room (RevPAR) increased for the seventh consecutive week, boosted by both average daily rate (ADR) and occupancy. Group demand in luxury and upscale hotels rose for the seventh straight week as well. All seven days of the week produce positive RevPAR comparisons with weekdays (Monday – Thursday) leading the industry. All chain scales, except Economy, saw RevPAR growth led by weekdays.