Rate Wars: When Hotels Engage in ’Price Espionage’

In the experience-centric world of hospitality, where every guest is supposedly treated like royalty and every room promises the view of a lifetime, there exists a far less glamorous underworld. It’s a world of covert operations, hidden agendas, and strategic maneuvering. I’m talking about the clandestine, and occasionally comical, world of hotel rate espionage. Forget James Bond; think more along the lines of a spreadsheet-wielding Sherlock Holmes.