Latin and Hispanics continue to become more significant drivers of US travel

The Latin and Hispanic community is shaping the future of the US economy, particularly in the travel industry. According to the latest census figures, the Latin and Hispanic community represents nearly 20 percent of the total US population1 and is expected to exceed $2.5 trillion in spending power by 2025. Based on a survey commissioned by Airbnb, Latin and Hispanic travelers are set to increase their average annual leisure trips by 10 percent and spend approximately $180 USD more per trip compared to the last 12 months2. This represents an estimated economic impact of around $165 billion USD in 2025.