Social Media Specialist – Borgata | MGM Resorts International

Digital Marketing
Atlantic City, New Jersey, United States
May 1, 2024
Full Time

Job Description

Before applying, please review the following to ensure your application process goes smoothly.

The application below will automatically populate your job history from your Workday profile. You may edit it below or you may follow the steps to update this information in your profile, especially if you plan to apply to multiple roles and do not wish to edit each time.

  • From Workday, click “View Profile” at the top right corner.
  • Under the “Summary” tab, click edit to update your “Job History” to reflect your most recent skills and work history, including your current position.

After you’ve completed these steps, come back to this application page and you’re ready to apply!

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Social Media Specialist serves as an ambassador across all social media touch points, managing workflow, content calendars, publishing and engaging with guests, fans, and followers. This role requires a passion for fast moving content trends to foster engagement.

THE STARTING RATE: $22.15

THE DAY-TO-DAY:

  • Create content and manage social media accounts with brand voice consistency; develop content calendars in accordance with set timelines and corporate guidelines.

  • Leverage social media platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, etc.) to build, nurture, and engage with the brand's online community

  • Monitor and analyze community conversations, sentiments, and feedback to gain insights into audience preferences, trends, and perceptions to provide regular updates to partners

  • Assist with monthly and campaign reporting by ensuring all content is tagged appropriately and provides highest/lowest performing content with context

  • Identify opportunities to mobilize influencers and brand advocates who align with brand goals

MINIMUM REQUIREMENTS:

  • High school diploma or a GED

  • 2 years prior social media development experience

  • Ability to work various shifts, which includes weekends and holidays

THE IDEAL CANDIDATE:

  • Bachelor’s degree in communications, Marketing, Business Management, or equivalent education and experience

  • One (1) year of social media marketing, advertising, or equivalent experience

  • Proficient in digital and social media across Facebook, Twitter, Instagram, etc.

  • Experience managing and working with social media tools and platforms, including popular SaaS systems such as Sprinklr, Hootsuite, TrackMaven, etc.

  • Strong copywriting skills

  • Able to articulate current trends and remain up to date on the use of social media platforms

  • Able to use photo editing software such as Canva and Adobe Express, as well as basic video-editing capabilities

THE PERKS & BENEFITS:

  • Wellness incentive programs to help you stay healthy physically and mentally

  • Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

  • Free meals in our employee dining room

  • Free parking on shift

  • Healthcare, financial, and time off benefits

  • Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

Are you ready to JOIN THE SHOW? Apply today!

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