Digital & Public Relations Manager | Four Season

Job Description

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

About Modern luxury in the capital of cool. The energy and creativity of Colombia’s capital city are best experienced with a stay at Four Seasons Hotel Bogotá. In the buzzing Zona Rosa area, find yourself just steps away from the city’s best shopping, nightlife and cafés, then come back to settle in at our intimate, modern Hotel, where contemporary elegance is found everywhere from the spacious suites to the perfectly poured Colombian espresso.

The Four Seasons Hotel Bogota seeks a Digital & Public Relations Manager who shares our passion for excellence and is enthusiastic about creating the ultimate service experience.

Develop, generate and execute awareness of Four Seasons Casa Medina & Bogota and its key offerings through digital presence including but not limited to all forms of social media, email marketing, mobile communications, and online reputation management. In addition, work directly with the Director of Marketing and liaison between the Public Relations Agency to assist with the execution of public relations and marketing strategies including media visits and coverage, tracking of all related efforts, and other initiatives as directed. We are looking for highly motivated candidates interested in the hospitality industry.

Responsibilities

Social Media and Digital

• Create curated content to ensure it amplifies key messages and tells a story consistent with our hotel and Four Seasons brand identity while managing and monitoring the hotel’s presence on Social Media networks (primarily Instagram, Facebook, and Twitter) in conjunction with input and support from the Director of Marketing
• Curate and create content for Twitter, LinkedIn, and other communities outside of IG and Facebook in conjunction with input and support from the Director of Marketing
• Responsible for guest and community engagement on relevant social media channels
• Utilize available programs to integrate proper User Generated Content
• Manage online and social reputation for Hotel and Restaurants, manage content and implementation for all (integrated) social media initiatives and web content with DOM/ Sales Team and DORM
• Manage social media analytics, monitoring tools and Hotel results and findings
• Contribute regularly to Corporate social media initiatives, and implement local social media partnerships for cross-promotional opportunities
• Monitor the hotel’s presence (Hotel and Restaurant) on all relevant websites, including review sites such as Revinate, Trip Advisor, Facebook, etc. in addition to other online communities, ensuring content is accurate and updated according to the Minimum Operating Standards
• Work closely with internal departments to resolve customer service issues in digital spaces and provide clear social direction to each department at the Hotel, ensuring all conceptual and creative ideas meet objectives and timelines
• Ensure leads and potential business opportunities are flagged and followed up on by appropriate individual
• Ensure all relevant news is disseminated through these networks with channel-appropriate content
• Initiate conversations and build relationships with digital influencers on a consistent basis
• Prepare monthly Social Media Report
• Read industry and social media news and training materials provided by Corporate
• Update and maintain property website, app, and external booking engines within the corporate standards, and maintain current image library and video footage to maximize media coverage.   Facilitate media requests, interviews, and photo shoots, and Maintain press clippings and media lists.  Act as web contact for hotel divisions and Corporate Web Team in conjunction with the Director of Marketing
• Create and coordinate monthly (and as needed) email blasts to local email lists through our Four Seasons programs with input and support from the Director of Public Relations (LMLM)
• assistist with video and photo shoots at the hotel as well as create new, on-brand photography for social media posts as needed

Public Relations/Marketing

• Assist with planning and implementing related media coverage and promotions
• Leverage PR networks to provide media with relevant hotel news, digital assets, and timely pitching opportunities
• Conduct media and influencer property tours and develop itineraries as needed
• Manage PR/editorial tracking and create monthly recaps (provided by agency)
• Attend PR/F&B/Spa marketing meetings as well as other meetings pertinent to promotions
• Attend hotel promotional events as needed
• Maintain excellent vendor relationships and supervise projects, particularly graphics, printing, tracking ad schedules and others as needed
• Perform other tasks or assignments as requested by a member of the management team
• Create presentation materials for marketing and budget presentations, as well as owners’ meetings
• Assist DOM as needed

Desired Skills and Experience

• College graduate
• At least one year of social media and online marketing experience; PR and hospitality experience beneficial
• Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mindset
• Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing social mediums consistent with the Four Seasons brand identity
• Attention to detail
• Extremely organized
• Excellent customer service skills
• Ability to effectively communicate in both written and verbal formats
• Ability to assist in the planning, development, and implementation of projects/programs
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities
• Have demonstrated knowledge of mobile, emerging and social media applications
• Computer savvy with Microsoft Office
• Motivated to educate and learn the future of social media as it relates to the property

FOUR SEASONS HOTELS & RESORTS

Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. The deeply instilled Four Seasons culture is personified by its employees – people who share a single focus and are inspired to offer great service. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating every one we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.