Digital Marketing Manager | Four Season
Job Description
About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Welcome to wine country luxury. In the food and wine capital of North America, Four Seasons welcomes you to a one-of-a-kind wine country resort set within a world-class vineyard. Discover innovative and seasonal cuisine at Michelin-starred Auro, holistic spa rituals at Spa Talisa and thoughtfully personalized Four Seasons service. Raise a glass to all the best in life as you soak in magnificent views of Napa Valley from this Forbes Travel Guide Five-Star resort.
We are looking for an innovative and creative Digital Marketing Manager to be an integral member of the diverse team that drives the magic behind Four Seasons Napa Valley!
BASIC PURPOSE: The Digital Marketing Manager establishes brand and channel preference and executes data-driven strategy for Four Seasons Resort and Residences Napa Valley. The Digital Marketing Manager is an Assistant Manager role, who supports the Director of Public Relations Manager and Director of Sales & Marketing to execute strategies in digital marketing, social and influencer media markets, strategy and content development, collateral oversight, website wireframe, content, and analytics. This individual can design integrated campaigns with measurable goals supported by analytics and reporting.
ESSENTIAL FUNCTIONS:
- Aligns with the Director of Public Relations and Director of Sales & Marketing on the Resort’s digital strategy with a proactive and creative approach to all digital and electronic marketing platforms. Designs and implements integrated campaigns directed towards goals of awareness, engagement, and conversion with specific measurable KPIs (Key Performance Indicators) and supports commercial goals including direct channel mix growth.
- Manages Resort social media channels and maximizes Resort exposure opportunities, producing, capturing, and curating stunning, shareable content that showcases Brand DNA with clarity while increasing total audience size and engagement.
- Drives strategy and decisions in digital marketing alongside Director of Public Relations, Director of Revenue, and agency partners to favorably increase desired metrics in SEO (Search Engine Optimization), PPC, paid social, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.
- Leverages social media channels to amplify key messages, support organic search, and cultivate audiences through genuine dialogue, all while embracing a data-driven approach that employs industry trends and platform best practices to engage community members and grow brand loyalty.
- Oversees and optimizes online and offline presence of Resort including content and images on Four Seasons owned channels (FS.com, Four Seasons App, Preferred Partner, Sales Resource, etc.) and partner websites, ensuring alignment with the Hotel/ Resort’s positioning, business objectives, and storytelling.
- Pursues, negotiates, and coordinates social media influencer visits. Build briefs to support incoming influencer visits ensuring expectations are aligned and the influencer understands the property and brand aesthetic.
- In partnership with the Director of Public Relations and Director of Sales & Marketing, manages design and production of Resort promotional materials including print, digital, advertising assets and other collateral.
- Leverages the full suite of online reporting tools, including Adobe Analytics, ensuring activities are monitored and continuously optimized against the pre-established KPIs.
- Working with and managing agency partners and other corporate stakeholders.
- Responsible for assessing digital performance, providing strategic recommendations and successful implementation.
- Managing and directing sizeable media budgets/plans.
- Accountable to providing KPI performance and ROI implications for the hotel.
KNOWLEDGE AND SKILLS:
Education:
- College education required.
Experience:
- 3-5 years of experience in a digital marketing capacity with Four Seasons or another related organization.
- Previous digital marketing experience, and hospitality and sales experience preferred.
- Experience with the ever-evolving inner workings of social media platforms, consumer engagement and strong awareness of the digital world.
Skills and Abilities:
- Excellent writing, presentation, and communication skills with a passion for storytelling and content creation in all formats.
- Fluency in English is required for this location.
This is not eligible for work sponsorship/visa. Candidates must possess valid US work authorization.
About the company:
Four Seasons prides itself on the commitment to the Golden Rule philosophy, and strives to provide the best possible experience for both our guests and employees. Our employee-centric approach will have you feeling like family in no time!
Benefits & Compensation Information Four Seasons Resort and Residences Napa Valley employees can enjoy:
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Salary: $80,000 (depending on experience)
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Competitive Salary & Benefits
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Cigna medical and dental benefit options
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8 weeks of New Parental Leave Pay
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Excellent Training and Development opportunities
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Complimentary accommodation at other Four Seasons Hotels and Resorts
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Complimentary Employee Meals
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401k Retirement Plans
Learn more about what it is like to work at Four Seasons, visit us:
https://www.linkedin.com/company/four-seasons-hotels-and-resorts https://www.instagram.com/trussnapavalley/ https://www.instagram.com/auronapavalley/
To apply, please click on the “APPLY” button and create an account. There will be a short questionnaire for you to complete and a section for you to attach your Resume/CV and Cover Letter. Please attach your Resume/CV in PDF or Word format. Applications/Resumes will only be accepted on this website. Please do not email your information. Thank you for your understanding.
If you are a qualified individual with a disability or disabled veteran and need a reasonable accommodation to use or access our online system, please contact our People + Culture Office at jobs.napavalley@fourseasons.com.
Four Seasons is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. To access the 'EEOC is The Law' Information poster please visit this website: Know Your Rights.
Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the ‘EEOC is The Law’ Information poster please visit this website – https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
