Digital Analyst, Regional Support | IHG Army Hotels
Job Description
Essential Duties and Responsibilities – (Key Activities)
- Build or modify Adobe Workspace dashboards to support better insight delivery for the commercial optimisation (regional) teams
- Conduct analyses of new feature releases to assess the impact on key performance metrics and to seek out further optimization opportunity
- Deliver proactive analysis to recommend tactics and strategies that can drive growth
- Address and answer data related questions relating to Digital performance from stakeholder groups
- Leverage Tableau and data warehouse information to complement digital analytics findings
- Utilize competitive performance software to articulate IHG’s relative performance
- REQUIRED QUALIFICATIONS
Education –
Bachelor’s Degree in Statistics, Mathematics, Marketing, other related field of studies (Information Technology, Operations Research) or an equivalent combination of education and work related experience.
Experience –
The ideal candidate will have 1 to 3 years progressive work experience, with emphasis on business and digital analysis. Preference will be given to those with demonstrated expertise in the areas of mobile and digital channel measurement, insights, and business performance assessment.
Technical Skills and Knowledge –
A qualified candidate will have knowledge and demonstrated use of digital analytics software (preferably with aptitude to adopt new analytical software).
- Foundational knowledge of Tableau. Basic SQL or GCP experience a plus
- Ability to find, highlight, and explain key outcome drivers to a non-analytical audience in a concise and persuasive manner
- Session replay tools
- Understanding of statistical concepts and how they relate to analytical assessments
Essential Duties and Responsibilities – (Key Activities)
- Build or modify Adobe Workspace dashboards to support better insight delivery for the commercial optimisation (regional) teams
- Conduct analyses of new feature releases to assess the impact on key performance metrics and to seek out further optimization opportunity
- Deliver proactive analysis to recommend tactics and strategies that can drive growth
- Address and answer data related questions relating to Digital performance from stakeholder groups
- Leverage Tableau and data warehouse information to complement digital analytics findings
- Utilize competitive performance software to articulate IHG’s relative performance
- REQUIRED QUALIFICATIONS
Education –
Bachelor’s Degree in Statistics, Mathematics, Marketing, other related field of studies (Information Technology, Operations Research) or an equivalent combination of education and work related experience.
Experience –
The ideal candidate will have 1 to 3 years progressive work experience, with emphasis on business and digital analysis. Preference will be given to those with demonstrated expertise in the areas of mobile and digital channel measurement, insights, and business performance assessment.
Technical Skills and Knowledge –
A qualified candidate will have knowledge and demonstrated use of digital analytics software (preferably with aptitude to adopt new analytical software).
- Foundational knowledge of Tableau. Basic SQL or GCP experience a plus
- Ability to find, highlight, and explain key outcome drivers to a non-analytical audience in a concise and persuasive manner
- Session replay tools
- Understanding of statistical concepts and how they relate to analytical assessments
