Content & Marketing Manager (m/w/d) based in Berlin | Radisson Hotel
Job Description
Radisson HotelGroup is an international hotel group, operating in EMEA and APAC with over1,320 hotels in operation and under development in +95 countries. Theinternational hotel group is rapidly expanding with a plan to significantlygrow the portfolio. The Group’s overarching brand promise is Every MomentMatters with a signature Yes I Can! service ethos.
People are atthe core of our business success and future. Our people are true Moment Makersand together we bring the culture, spirit, environment, and opportunities that empower you to beyour best, every day, everywhere, every time. Together, we make Every MomentMatter.
We are now looking fora Field Marketing Activation Manager (m/f/d) based in Berlin to join our dynamicteam here at Radisson Hotel Group!
Key Responsibilities:
The Field Marketing Activation Manager (m/f/d) is partof a network of Marketing, Content, PR and Social Media activatorsacross Radisson Hotel Group responsible for elevating a cluster of hotelswithin Germany through innovative social-first content generation and strongpartnerships, engaging the local community, influencers and KOLs.
- Be primary owner for in-field marketing activation across Germany: create and roll out a full marketing activation plan and strategy for Germany to include icon hotels, flagships, focus and need hotels
- Drive social-first content generation, partnerships and influencer relations to bring the cluster of hotels to life and elevate our brand positioning
- Create innovative content for the cluster of hotels and ensure all content uploaded to the asset manager to be accessible for distribution
- Forge relationships with local influencers and content creators to drivevisibility for the hotels and co-create exceptional content
- Bring hotel stories to life for a cluster of hotels with a focus on flagship and icon hotel(s) as those which have the biggest impact for thecompany as well as focus and need hotels which have the biggest negative impactfor the company to provide marketing solutions and commercial marketingapproach to support
- Manage the hotel cluster social media accounts including community engagement and publishing
- Be the brand representative to ensure all hotels in the cluster are on brand and content produced is brand compliant including digital presence
Requirements:
- Expert knowledge of Marketing and Social Media, always up to date on thelatest trends
- Excellent German and English language skills
- Must have strong network of local influencers, tastemakers andjournalists in the country
- Experience using tools for Social Media Management (e.g. Spinklr)
- Knowledge and experience working with influencers
- Expert in social entertainment formats from written and imagery to audio and animation
- A creative mindset with a clear understanding of what makes great content
- Strong attention to detail – a belief that details really matter
- Digitally savvy
- Positive energy
- Highly collaborative and able to work together with different departments
- Good organizational andprioritization skills with ability to navigate competing priorities and workfor multiple hotels and stakeholders
- Permanent employment contract
- Home-Office option
- Employee rates for you and friends & family at all Radisson and prizeotel hotels
- Free accommodation at our hotel for the first month if you come to us from another city
- 550 € net refer-a-friend bonus for every recruitment through your recommendation
- Free meals in the staff restaurant (only the non-cash benefit is taxable)
- Individual training opportunities at the in-house Radisson Academy
- Diverse career opportunities in more than 1500 hotels worldwide
- Training, transfer and transportation offers in 9 hotel brands worldwide
- Diverse and open team and regular team events “Best Employer for Future Work 2023” Source: Statista / Business Punk
Radisson Hotel Group is a leading hospitality company serving as a true host and best partner to guests, owners, business partners and talent. Our eight unique hotel brands offer award-winning and exceptional hotel experiences, originating from our strong Scandinavian heritage of design and innovation. Our brands embody our modern vision of hospitality, including authentic local tastes, stylish living design, unique locations and vibrant social scenes.
Radisson Hotel Group brings a refreshed commitment to hospitality leadership to meet the changing travel industry and the bespoke needs of our guests. We provide exceptional service in all of our hotels across the globe and strive to deliver a hospitality experience that is beyond guest expectations.”
Sounds interesting? Apply now! We look forward to getting to know you!
