Associate Director Of Marketing | Accor

Job Description

Fairmont Bab Al Bahr is a 5-star Abu Dhabi beach resort with a stunning setting on Abu Dhabi Creek. Our luxurious urban hideaway offers unparalleled panoramas over the glittering white-marble minarets of iconic Sheikh Zayed Grand Mosque. Alongside exquisite restaurants and bars, Fairmont Abu Dhabi boasts 366 spacious rooms, suites and a villa. Designed with discerning business and leisure guests in mind, our incomparable facilities include a private beach, pool, meeting rooms, and a magnificent ballroom for lavish celebrations.

The Associate Director Of Marketing will be responsible for developing, implementing, and executing strategic marketing and communication plans for our luxury five-star hotel. This role involves increasing brand awareness, driving customer engagement, and promoting our services to a global audience. The ideal candidate will possess a blend of creativity, analytical skills and a deep understanding of the luxury hospitality market.

• Strategic Planning and Execution:

  • Develop and execute comprehensive marketing and communication strategies that align with the hotel’s business goals.
  • Identify target markets and develop tailored marketing campaigns to attract and retain guests.

• Brand Management:

  • Maintain and enhance the hotel’s brand image and reputation across all channels.
  • Ensure consistency in branding, messaging and tone of voice in all marketing materials and communications.

• Content Creation and Management:

  • Oversee the creation of high-quality content, including press releases, newsletters, blog posts, social media updates and promotional materials.
  • Collaborate with the creative team to produce compelling visual content that resonates with the target audience.

• Digital Marketing:

  • Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media and online advertising.
  • Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.

• Public Relations:

  • Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the hotel’s public profile.
  • Coordinate press visits, media events, and other PR activities.

• Market Research and Analysis:

  • Conduct market research to identify trends, opportunities and competitive landscape.
  • Use insights to inform marketing strategies and drive business growth.

• Budget Management:

  • Develop and manage the marketing budget, ensuring efficient allocation of resources.
  • Track and report on marketing expenditures and ROI.

• Team Leadership:

  • Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment.
  • Provide training and development opportunities to enhance team performance.

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.
• Experience: Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
• Skills:
  • Strong understanding of luxury market dynamics and customer behavior.
  • Exceptional written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
  • Creative thinking and ability to develop innovative marketing campaigns.
  • Excellent organizational and project management skills.
  • Ability to analyze data and derive actionable insights.
  • Proven ability to build and maintain relationships with media and industry influencers.