HSMAI and Curacity Release White Paper on Commercial Strategy for Upper Funnel Marketing

The Hospitality Sales & Marketing Association International (HSMAI) and Curacity have jointly released a comprehensive white paper on the importance of upper-funnel marketing in the hospitality industry. The white paper, titled, From Last-Click to First Look: A Commercial Strategy Makeover Story for Upper Funnel Marketing, marks a pivotal shift in the industry’s approach to brand awareness, offering a roadmap for long-term growth and profitability.