Game Theory in Luxury Hospitality Marketing: The Strategic Edge

In the competitive world of luxury hospitality, standing out isn’t just about offering opulence—it’s about strategy. Enter game theory, a branch of mathematics that studies strategic interactions where the outcome for each participant depends on the actions of others. Traditionally used in economics and military strategy, game theory offers intriguing insights for luxury hotels aiming to enhance their marketing strategies. This article explores how applying game theory principles can lead to smarter pricing, better loyalty programs, and more effective competition.