Cultural Curiosity, Personal Safety and Multidestination Journeys Top Priorities for American and Canadian Travelers in New Survey

Just days before a national election with global implications, North Americans are weighing in on another increasingly complex topic – traveling abroad. International marketing firm MMGY, in partnership with the United States Tour Operators Association (USTOA), revealed today the findings of the 2024 Portrait of American and Canadian International TravelersTM study. The survey reveals that, among those who plan to take at least one international vacation during the next two years, American travelers intend to spend an average of $11,906 on international travel annually while Canadians plan to spend approximately $8,222 annually.