A Framework for the Wild World of Welltech

When it comes to wellness for hotels, to get people’s attention, we often start with the total addressable market (TAM). As of EOY 2022, the Global Wellness Institute estimated the global wellness economy at $5.6 trillion with an 8.6% CAGR to reach $8.5 trillion in 2027. That’s a tremendous opportunity and huge growth, all stemming from many personal factors that can be summarized in the phrase, If you don’t make time for your wellness, you will be forced to content with your illness. That is, consumers are voting with their wallets for healthier lifestyles, and as they do at home they will expect from hotels.