Booking.com’s Nine Predictions for Travel in 2025

Change is accelerating on multiple fronts. From global elections, rapid AI advancements, and increased costs of living (to name a few), it’s no surprise that people find themselves fatigued, needing to withdraw, pick a side or simply disconnect. Yet, in the face of rising uncertainty, isolation and polarization, we’re seeing just the opposite in travel. Booking.com’s annual Travel Predictions research* reveals that instead of retreating, many travelers want to redefine how they experience and engage with the world around them.