Experience vs. Data: A Tale of Two Commercial Managers

Two contrasting approaches to management shape how hotel businesses navigate challenges and seize opportunities: one based on instinct and experience, the other driven by data and analytics. While instinct may offer quick solutions in the short term, data-driven decision-making provides the strategic insights necessary for long-term growth and sustained success.In this blog, I want to explore this crossroads by telling the stories of two commercial managers—one who still trusts his instincts and another who has fully embraced data. Through their stories, we’ll see how both approaches shape the way they run their hotels and the impact it has on their success. It reflects how the industry is changing and why finding the right balance between intuition and information is vital to thriving in today’s hotel environment.