How Flexibility Drives Profits In a Volatile World Today

Uncertainty about what lies ahead is a theme in every conference I attend and hospitality leader I’ve spoken with recently. Still, more potential exists today than ever for creativity in serving guests and driving business results. To illustrate this, I want to examine The Social Hub, originally launched as The Student Hotel in 2012. In my article earlier this year, How The Social Hub Uses Community to Thrive in Hospitality, we explored the company’s focus on community-building as a core strategic opportunity. For this article, I spoke with the company’s founder and CEO, Charlie MacGregor, about how their “hybrid hospitality” business model has made it socially engaging and financially resilient.