Expedia has heavily invested in its ARM (Automatic Rate Match) tool to ensure it offers the best prices and wins bookings on its platform. With billion-dollar budgets and countless hours spent researching guest behavior, Expedia sets a clear example. The fact that they prioritize rate matching sends a strong signal that hotels should seriously consider doing the same. Price matching is not just a trend but a tactic for staying competitive.
Price Matching: OTAs are doing it, should you?
- September 13, 2024
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