STR Weekly Insights: 11-17 August 2024

Weekday performance saved an otherwise lackluster week across the U.S. hotel industry. Occupancy was essentially flat for the week with weekdays (Monday through Wednesday) up and the rest of the week down. Average daily rate (ADR) continued to rise, pushing gains in revenue per available room (RevPAR) for the fifth straight week, albeit at a rate below the level of inflation. Five seemed to be the magic number as Top 25 Market RevPAR also rose for the fifth consecutive week, lifted by weekdays over each of the past five weeks.