Atlas Hotels’ Technology Transformation: An Interview with Craig Couper

In today’s rapidly evolving hospitality industry, technology is playing a crucial role in shaping both operations and guest experiences. Atlas Hotels, a key player in the UK hospitality sector, is at the forefront of this evolution with its innovative approaches to management and operations. Shiji Insights had the opportunity to speak with Craig Couper, Product Operations Manager at Atlas Hotels, to delve into the strategies, challenges, and successes they’ve encountered in their journey toward operational excellence. Craig’s insights offer valuable guidance for hoteliers aiming to optimise their operations and adopt technology-driven solutions.