Associate Manager, Content Marketing Services | IHG Army Hotels

Job Description

Bringing True Hospitality to the World.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.

With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips. We’re growing; grow with us.

Key Accountabilities

  • Work collaboratively with internal and external teams, including Field Marketing Advisory Services managers, copywriters, developers, designers and agency partners to support hotel website content development and implementation. 
  • Review and implement content developed by external partners in Content Management Systems, and create, activate and maintain content in an Enterprise Content Management System.
  • Ensure quality standards are met and brand tone of voice is applied correctly. 
  • Manage intake of content requests and execute updates to content and photography on hotel websites. Light copywriting will be required.
  • Perform keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions on hotel websites. 
  • Consistently audit and optimize hotel content in Adobe Experience Manager 
  • Manage DAM (Digital Asset Management) assets including images, PDF files, and videos.
  • Manage translation requests with external agency
  • Build and analyze reports to evaluate performance and identify opportunities. 
  • Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics. 
  • Maintain & track daily tasks and status updates according to IHG processes and support the development of process enhancements.
  • Support prioritized projects adhering to project timelines.
  • Meet deadlines and provide follow-ups as needed.  
  • Effectively utilize Microsoft Teams, Excel, Smartsheets and other project management tools. 

Key Skills & Experiences 

Education 

  • Bachelor’s degree, preferably in Marketing, Advertising, Communications, Business or Commerce or related disciplines 
  • Additional studies and courses desirable i.e. SEO, Project Management, Revenue Management, Hospitality, Distribution, Marketing, etc. 

Experience

  • 2 – 5 years of relevant experience in digital marketing, including website content management, field marketing, channel management, and SEO.
  • Additional language skills preferred.
  • Travel and/or Hotel Industry experience preferred.  
  • Strong analytical and business acumen  

Technical Skills and Knowledge  

  • Understanding of hotel industry and digital marketing. 
  • Knowledge across a wide area of digital content marketing disciplines. 
  • Familiar with digital marketing best practices, trends, and tools. 
  • General knowledge of SEO strategy and localization. 
  • Experience in Adobe Experience Manager (AEM) or other enterprise content management system. Experience working with AEM Touch UI templates a plus. 
  • Excellent interpersonal, written communications, and data analysis skills, including the ability to write effective marketing copy, proofread, and follow style guidelines. 
  • Excellent organizational and project management skills; ability to effectively and competently handle multiple projects simultaneously and the flexibility to quickly adapt to changes in work objectives and available technologies. 
  • Ability to perform multiple efforts in a fast-paced, high-growth environment. 

We’ll reward all your hard work with an excellent salary and benefits – including a great room discount and superb training.

Join us, and you’ll become part of the global IHG family – and like all families, all our team members share some winning characteristics. We work better together as a team – we trust and support each other, do the right thing, and welcome different perspectives. It would be best if you showed us you care, that you notice the little things that make a difference to guests, and that you are always looking for ways to improve – click here to learn more about us.

At IHG Hotels & Resorts, we are proud to be an equal-opportunity employer.  IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law. 

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected, and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work. 

#LI-SRD1

Bringing True Hospitality to the World.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.

With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips. We’re growing; grow with us.

Key Accountabilities

  • Work collaboratively with internal and external teams, including Field Marketing Advisory Services managers, copywriters, developers, designers and agency partners to support hotel website content development and implementation. 
  • Review and implement content developed by external partners in Content Management Systems, and create, activate and maintain content in an Enterprise Content Management System.
  • Ensure quality standards are met and brand tone of voice is applied correctly. 
  • Manage intake of content requests and execute updates to content and photography on hotel websites. Light copywriting will be required.
  • Perform keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions on hotel websites. 
  • Consistently audit and optimize hotel content in Adobe Experience Manager 
  • Manage DAM (Digital Asset Management) assets including images, PDF files, and videos.
  • Manage translation requests with external agency
  • Build and analyze reports to evaluate performance and identify opportunities. 
  • Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics. 
  • Maintain & track daily tasks and status updates according to IHG processes and support the development of process enhancements.
  • Support prioritized projects adhering to project timelines.
  • Meet deadlines and provide follow-ups as needed.  
  • Effectively utilize Microsoft Teams, Excel, Smartsheets and other project management tools. 

Key Skills & Experiences 

Education 

  • Bachelor’s degree, preferably in Marketing, Advertising, Communications, Business or Commerce or related disciplines 
  • Additional studies and courses desirable i.e. SEO, Project Management, Revenue Management, Hospitality, Distribution, Marketing, etc. 

Experience

  • 2 – 5 years of relevant experience in digital marketing, including website content management, field marketing, channel management, and SEO.
  • Additional language skills preferred.
  • Travel and/or Hotel Industry experience preferred.  
  • Strong analytical and business acumen  

Technical Skills and Knowledge  

  • Understanding of hotel industry and digital marketing. 
  • Knowledge across a wide area of digital content marketing disciplines. 
  • Familiar with digital marketing best practices, trends, and tools. 
  • General knowledge of SEO strategy and localization. 
  • Experience in Adobe Experience Manager (AEM) or other enterprise content management system. Experience working with AEM Touch UI templates a plus. 
  • Excellent interpersonal, written communications, and data analysis skills, including the ability to write effective marketing copy, proofread, and follow style guidelines. 
  • Excellent organizational and project management skills; ability to effectively and competently handle multiple projects simultaneously and the flexibility to quickly adapt to changes in work objectives and available technologies. 
  • Ability to perform multiple efforts in a fast-paced, high-growth environment. 

We’ll reward all your hard work with an excellent salary and benefits – including a great room discount and superb training.

Join us, and you’ll become part of the global IHG family – and like all families, all our team members share some winning characteristics. We work better together as a team – we trust and support each other, do the right thing, and welcome different perspectives. It would be best if you showed us you care, that you notice the little things that make a difference to guests, and that you are always looking for ways to improve – click here to learn more about us.

At IHG Hotels & Resorts, we are proud to be an equal-opportunity employer.  IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law. 

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected, and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work. 

#LI-SRD1

Location