Hospitality With Heart: Opportunities for Hoteliers to Do Good

Is the customer always right? Perhaps not always, but the phrase has gained traction in the hotel industry. This is due to hotels having adopted a mixed form of two models: a customer-centric business model (Tang, 2014 ) and a profit-centered business model (Agarwal, Erramilli, & Dev, 2003 ; Taillon, 2014 ). These models have likely been adopted as meeting customer desires can aid in profit maximization.